About Us

Alpaca Social was founded in 2018 by Sofia Tkatchenko (a surname which is indeed too hard to pronounce) in order to help small businesses grow their online presence through a variety of social media platforms.

Sofia has extensive experience within the marketing sphere, focusing primarily on:

  • Instagram Specialising
  • Social Media Strategy, Implementation and Management
  • Content Creation
  • Copywriting
  • Influencer Campaigns Management
  • Social Advertising
  • Event Management

Sofia has worked across a wide range of business fields including retail, beauty, hospitality, entertainment, financial, software, construction and travel. She holds a Master of Marketing from the University of Western Australia and has had experience working on both the client side and the agency side of marketing, allowing her to get a better understanding of how the two work together to achieve common goals. 

In late 2014, Sofia also founder her online blog SOFIAADOT, which focuses on beauty, fashion and lifestyle for which she has now grown an Instagram of over 10k engaged followers. Through this experience, Sofia has had the chance to work with a large variety of brands and influencers and get a deep understanding of the social media and influencer theme, particularly on Instagram.

Alpaca Social thrives to help small businesses grow their social platforms and fully harness the power of digital platforms such as Instagram.